Mission

Lauren Hinds founded What.If.Why to meet the needs of the brave and the aspirational.  She is an expert at inquiry and connecting dots.  She has shaped her expertise working across a variety of settings - from merchandising retail to building online start-ups to supporting VC funding and growing publicly-held companies. She has an MBA, is a Certified Coach (ACC), and inspires learning through the WEH Foundation.   As a mother, wife, friend, boss, employee, small business owner, and daughter, she knows that big and small goals alike are always within reach - you may just have to get creative.

Coaching is a powerful tool that draws upon the inner strength of each individual, enabling them to discover the how their ideas, solutions, plans, and actions align.  A coach works closely with you to help you articulate your vision and take steps to transform it into a successful reality.  They challenge your assumptions and champion your path forward.  At What.If.Why, we believe that in order to achieve your dreams, you must first be able to visualize them. As a coach, Lauren provides you with the resources you need to gain insight and take action. 

Through 15+ years working with big data, Lauren has seen talented analysts often miss true insights because their training has been focused on the technical and mathematical, not the social. Big data is attached to humans, culture, and actions. Learning to make those connections and to tell a story that provides business the insights to grow or improve make the analysts within an organization invaluable assets.  Applying cursory social science models and coaching to analytics,  What.If.Why supports individuals' abilities to create actionable and helpful insights that can lead to bigger things.